The municipality of Baar, Swiss Federal Railways (SBB), and Migros Pension Fund (MPK) have initiated the “Test planning for the Baar railway station area” project. The aim is to examine the long-term development opportunities in the station area with an unbiased approach. An online survey was launched to identify the needs of those directly affected.

TBF + Partner AG developed an information campaign to make as many users as possible aware of the questionnaire. This included a brand manual, the development of the questionnaire, and the coordination of the survey. The campaign was accompanied by a poster, content for the online platform, and a press release including an interview. TBF also employed creative guerrilla marketing measures such as eye-catching floor stickers and an old telephone booth that was transformed into an information point by covering it with stickers. The results of the survey were ultimately incorporated into a participation report.